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Mademoiselle Mag

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To be or to appear to be: would that be the question?

THE FOLLOWER FACTORY: Research from the NY Times unveils how companies operating in the shadows sold hundred of thousands of followers to celebrities and influentials of all kinds. To be popular or to die trying. To be or to appear to be. Would that be the question? It seems clear that popularity has a price. Excellent article full of information and data processed and exposed on a great interface. NY Times article: https://goo.gl/1iwZjQ *** Spanish version: Investigación del NY Times descubre la compra de seguidores en redes sociales, operada en la sombras por compañías creadas a tales efectos, por parte de celebridades diversas. Ser popular o morir en el intento. Ser o parecer. ¿Será que é

How are stories build?

How are stories built? Thinking about a script for a client while walking down along Geneva lake, I realised once more about the role of curiosity. Everything can contain mysteries. Why do they prune the trees like that?, I’ve asked when I first arrive to Geneva. Platanes are cut this way here during the winter. Their aspect is one of the things that makes this city unique. But indeed, the reason they are given that strange look might hide a story, or lead to other stories. In this case, the answer to my question was dual. The first thing is the most evident: they do it for boosting the growing and the health of these trees. But there was a second answer that surprised me. It seems that,

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