Origins and Vision
Magdalena has more than 20 years of experience in international cooperation, audiovisuals, and communications, and has been in charge of communication, diplomacy, and advocacy strategies for international organisations such as UNICEF HQ in Geneva and the UN Migration (IOM) for the South American region. She also supported media and programmes for the UNFPA (Argentina's Country Office).
Magdalena has worked as a consultant for the first European Project on Diasporas and for a project related to the European Union Global Diaspora Facility, both funded by the European Union, and for business and organisation clients in Switzerland, Europe, and Latin America.
In the communications field, she was responsible for the communications and marketing strategy for the industry's largest event of its type at Palexpo, Switzerland.
She specialises in strategic communications, digital marketing, audiovisual creation, diplomacy and advocacy strategies, institutional and creative writing and change management.
On the journalistic side, she has written articles for different media in Latin America.
On the filming side, she has participated in and directed documentaries and short films (page on IMDb).
Magdalena holds a Master's degree in Anthropology (Master I) from the University of Buenos Aires and a diploma as a Specialist in Digital Strategy from Sawi in Lausanne.
Founder and Director
Magdalena Mactas
Based in Geneva, Switzerland, MAG agency serves clients worldwide to advance the best research and communications strategies.
Our strengths lie in seamlessly integrating project management cycles and communication strategies. We also boast a wealth of expertise in video, film, and visual audiovisual storytelling, as well as digital strategy, ensuring our clients receive the most comprehensive and effective solutions.
Telling great stories is in our DNA.
Here's why:
MAG was born from a tradition of several generations dedicated to communicating, writing and research of the highest professional quality and with devotion and passion.
Because storytelling at its highest standards aimed at creating sustainable impact and engagement is in MAG's DNA, we can craft the right strategies and the compelling stories that shape your growth.
From literature, to history, from the religious texts to the compelling Hollywood-studio production; from journalistic and editorial to institutional and political: our background is made from and for this profession, in a way that not many others can claim.
But most important: our creations speak for themselves.
MAG's passion is to make you visible by creating innovative and agile research and communications, with a sound knowledge of digital and audiovisual tools to growing your project.
.Talents.
.Multiplying.
.Quality.
.Vision.
.Original.
.Singular.
.Story.
.You.