• Magdalena Mactas

In other people's shoes: Audiovisuals for social impact in a post-truth world.

The relative underuse of #audiovisuals in #communication strategies in the non-profit sector reveals the tension between its #storytelling power and possible difficulties for a more generalized appropriation amidst the battle for truth, empathy, and visibility.


By Magdalena Mactas


Magdalena Mactas is an anthropologist, storyteller, audiovisual creator and communication specialist with over 10 years of experience in Institutional Communication and International Cooperation. Magdalena founded and works as a Consultant at MAG agency, in Geneva. IMDB profile






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